Growing Influence of Web 2.0 (Social Media) & Content Marketing

Today's blog is a digest of some of the value information I've been gathering over the last couple of weeks (mostly from some of my Twitter friends).

Not surprisingly, they coalesce around my "three trends" impacting organizations (content marketing; cause marketing and social media).

SOCIAL MEDIA:

Twitter, Facebook and other social media tools are helping small businesses grow during the recession. See this story from the Chicago Tribune for details. http://www.chicagotribune.com/business/chi-mon-minding-social-media-042apr27,0,7593202.story


Web 2.0 ... Fortune 500 blogging. http://tiny.cc/5PN6O
Interesting that Inc 500 companies and Fortune 200 charities are blogging more than the Fortune 500s.

If you are a leader, 10 reasons you should use Twitter ... http://www.edge-book.com/blog/if-you-are-a-leader-the-10-reasons-you-should-use-twitter/

Hospitals turning to social media for communications tools.
http://stlouis.bizjournals.com/stlouis/stories/2009/04/27/focus11.html

Rural broadband ...
At stake is at least $7.2 billion in federal stimulus money, and the hundreds of billions more in private investment, that will be spent to upgrade the nation's broadband infrastructure over the years to come, bringing high-speed Internet access to areas that lack it, and laying a new generation of high-capacity lines as bandwidth usage grows. See http://ow.ly/45MO for more.

CONTENT MARKETING

Marketing no longer a one-way street. This is more than content marketing ... really looks at the role of legacy advertising verses social media / content marketing.
http://www.boston.com/business/technology/articles/2009/04/26/increasingly_marketing_isnt_just_one_way_street?mode=PF

6 steps for Creating Thought Leadership
http://www.raintoday.com/pages/4715_creating_thought_leadership_your_prospects_want.cfm

Becoming an Agenda Setter ... building trusted partnerships
http://www.raintoday.com/pages/5003_becoming_an_agenda_setter_and_other_keys_to_building_trusted_partnerships_with_your_clients.cfm

Top 10 Reasons Why Your Content Marketing Strategy Fails
http://www.socialmediatoday.com/SMC/86172

The Seven Rules of the Rave.
http://deirdrereid.wordpress.com/2009/04/09/the-seven-rules-of-the-rave/

12 Ways to Share your NonProfits Knowledge (think more than PDFs)
http://impactmax.wordpress.com/2009/03/22/sharing-your-knowledge-base-meet-the-users-needs-think-beyond-pdfs/

CAUSE MARKETING
It's not corporate philanthropy, it's cause MARKETING. For more, see my cause blog at www.causeaholic.com

Thanks.

Steve