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The Drake & Company Blog has been a place where owner and president Steve Drake and an occasional contributor (me) put thoughts about nonprofit management, social media and other association-related topics into cyberspace with the hope of 1.) Educating association and nonprofit leaders about the association management model and 2.) Attracting new clients. Perhaps it's more about #2 than #1, but I'll let you make that call.Guidelines Posts must be original. You may aggregate and reference from several sources, if attributed, but the content (words, photos, graphics, etc.) put on the blog must be original. An embedded video or slide show is acceptable, but must be accompanied by additional original content. Posts must include references or citations when applicable. Statements that are not yours must be attributed. Opinions are welcome. Just keep in mind what eyes will see your words: Your boss? Your client? Your peers? Your co-workers? Think before you post. Photos, videos, links, bullet points, questions and lists are encouraged. Technical Reminders Spell ceck. Spell czeck. Spell chech. Spell check. You must use your name as your Blogger ID. Do not sign your name, the system will do it for you automatically Do not cut and paste from Microsoft Word or Word Perfect into the “compose” tab of the Blogger editor, this will create formatting problems. Always use the default font face and size. Do not use font color for emphasis. DrakeCo follows AP Style. Some of the topics we will be covering: Social media trends for your association Planning successful meeting and event in 2010 How to juggle multiple priorities for multiple clients Generating content (and buzz) for your association Using online and e-mail surveys to learn more about members Tapping into corporate sponsorship for small associations Importance of belonging to your industry association(s) What will associations look like in three, five, ten years? Your association’s killer app Marketing associations to Generation Y Marketing associations to Generation X Marketing associations to Boomers Working with Boomers and Pre-Boomers Working with Gen X and Gen Y Utilizing interns for your nonprofit Highlights from ASAE Conference Highlights from AMC Conference Highlights from client conferences Twitter trends, topics, searches you’re interested in Importance of mission and vision statements for associations and nonprofits How to write a mission/vision statement for your association Simplifying your membership How to recruit new members How to retain members Commentary on another blog post from another site Form 990 questions answered How to field questions from your treasurer How to interpret a nonprofit financial statement Identifying the proper site for your next conference How to build a volunteer base How to recruit new board members and volunteer leaders Interpretations of recent association-related, nonprofit-related surveys and reports
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