DrakeCo honored for Cause Marketing

From AdAge
by Karen Egolf on 05.28.09 @ 10:00 AM
Full story here: http://adage.com/goodworks/post?article_id=136888

From funding children's hospitals to inspiring people to walk every day, cause marketing efforts are being honored today at the Cause Marketing Forum's annual conference in Chicago.

The Cause Marketing Forum's seventh-annual Cause Marketing Halo Awards recognize companies that team up with nonprofit organizations to help a variety of causes. "The Cause Marketing Halo Awards demonstrate the good that can be done when businesses and nonprofits team up," says David Hessekiel, president of the Cause Marketing Forum, an organization he founded in 2002. "It's a competition in which we all win."

According to Mr. Hessekiel, cause-marketing spending is projected to reach $1.57 billion this year.

Topping this year's winners are Timberland and Share Our Strength, which won the Cause Marketing Golden Halo Awards for their long records of innovation and achievement in cause marketing.

In addition, 18 category awards are being presented:

Best National/Local Integration:

• Gold: Reviving Baseball in Inner Cities: KPMG and Major League Baseball
• Silver: Trees for Troops: FedEx and the Christmas Spirit Foundation

More: http://adage.com/goodworks/post?article_id=136888

The Cause Marketing Forum produces an annual conference, workshops, teleclasses and causemarketingforum.com, a website offering free resources to businesses and nonprofits interested in developing such programs.